Sudarshan means ‘leading by example’. We engage with small to medium sized Asian owned businesses across the UK that are working with India. We encourage them to see the positive impact they can have on local communities in their vicinities in India. We aim to make them ‘lead by example’ and let them think beyond monetary profits, considering the social profits as well.
The important point is that it does not take a lot for a business to be responsible, and the benefits to the business last a long time.
Sanskrit translation: to create awareness
The Jagruti Programme aims to raise awareness about development issues being faced globally and relating these to South Asia, mainly India. This is achieved through AFP’s unique 3E approach – Educate, Empower and Engage, which involves interactive events and talks.
Read about our exciting new projects Sudarshan and Naitika
India has steadily been establishing itself as a world economic power, with a national average growth rate in the past decade of 9% (WDI, 2007). However, despite this strong economic growth, India’s needs are far surpassing what she can provide. As the population increases, more than a third of India’s population of 1.1 billion live below the poverty line, comprising a massive one third of the world’s poor.
AFP aims to reduce India’s poverty by contributing to the economic and social development of the country. We do this by engaging the Asian population that lives outside of India i.e.